TouchUpDirect was born from a couple of guys that spent a lot of time in the paint industry and decided to ask a simple question: How could we make touch up paint better? While the question was simple, the answers were not.
The first thing we tackled was a paint formulation that had the durability of an original automotive or motorcycle factory paint job with excellent color matching, yet was not harmful to the environment like typical touch up paint manufacturers offered.
We understood the challenges in the development of our paint line because we knew we could not sacrifice one bit of resilience against the elements. When the paint job was done, it needed to be tough and durable against the worst conditions.