Monoprice is an American online retailer that sells generic branded consumer electronics under its namesake private label, as well as name brand consumer electronics and outdoor equipment. The company is based in Rancho Cucamonga, California. The office and shipping operations are run out of a 173,000 square-foot warehouse. Monoprice has grown to a $120 Million a year business. Monoprice was founded in 2002 by both Jong Lee and Seok Hong. On February 5, 2013, Monoprice released new products at the Consumer Electronics Show in Las Vegas, including an IPS panel monitor and a small portable video camera called the MHD Action Camera.