Tenga is a Japanese brand of male masturbation aids by the company of the same name. Masturbation aids (masturbators), personal lubricants, and other related products are sold under this brand. The company's masturbators have been noted for their design aesthetics unexpected for a sex toy, and have received an industrial design award.Tenga Inc. Yūgen Gaisha Tenga) was established on March 25, 2005. The Tokyo-based company is headed by Koichi Matsumoto , who used to be an auto mechanic. The first line of products (Tenga Cups) were released on July 7, 2005. Following the implementation of Companies Act in 2006, the company changed its type to kabushiki gaisha and continues its operation as Tenga Co., Ltd. Kabushiki Gaisha Tenga).