Through our services, you can sell books, CDs, and DVDs for a fraction of the cost of traditional manufacturing, while maintaining more control over your materials. We make it simple to distribute your books, music, and video through Internet retail outlets, your own website, and other bookstores, retailers, libraries, and academic institutions. Get started today. We were originally founded as CustomFlix Labs, Inc. and BookSurge Inc.CustomFlix launched in 2002 when four colleagues decided to make widespread distribution easier for independent filmmakers—they started CustomFlix, a DVD on-Demand company.