Nickelodeon (often shortened to Nick) is an American basic cable and satellite television network launched on December 1, 1977, and is owned by Viacom through Viacom Media Networks and based in New York City. It is primarily aimed at children and adolescents aged 6–11 while its weekday morning edutainment programs are targeted at younger children ages 2–5. As of July 2015, Nickelodeon is available to approximately 93.7 million pay television households (80.5% of households with at least one television set) in the US. The name of the channel comes from the first five cent movie theaters called nickelodeons. Nickelodeon's history dates back to December 1, 1977, when Warner Cable Communications launched the first two-way interactive cable system, QUBE,[2] in Columbus, Ohio. Its C-3 cable channel carried Pinwheel daily from 7:00 a.m. to 9:00 p.m. Eastern Time.[2][3] Nickelodeon launched on April 1, 1979, initially distributed to Warner Cable systems via satellite on the RCA Satcom-1 transponder.[4] Originally commercial-free, advertising was introduced in January 1984.