Toysmith strives to deliver FUN to the lives of kids and families all over the world through the brands and products we create and distribute.

Our core belief is that children learn through play. By offering a diverse portfolio of toys and gifts for all age groups, we hope to challenge the minds and imaginations of children everywhere through the experience of creative play and exploration.

The Toysmith story began in 1981 in the garage of founder Bill Smith. For over 30 years the company built a reputation of trust and service within the toy industry, manufacturing and distributing high quality toys and gifts. After the retirement of Bill and Nancy Smith in 2015, CEO Bob Ludeman joined Toysmith as the company evolved and expanded a legacy of unparalleled service. Today, the success and longevity of the company continues to be made possible with the commitment and enthusiasm of our amazing team.